About Cropaia

Cropaia provides top-notch, expert consultancy services worldwide and our experts have continuously been at the forefront of precision agriculture, fertilization management, irrigation and water treatment technology.
Because sharing our knowledge is our passion, Cropaia provides its services to large organizations as well as to individual farms and agricultural startup companies.
Our goal is to help our clients to achieve outstanding results, increase efficiency, while protecting the environment, and meeting the many challenges and regulations placed in front of them.

Shape a better future

We believe in keeping our waters clean and our soils healthy, using sustainable approach and techniques to grow crops.


We always strive to improve and innovate, using knowledge and technology to help agricultural businesses, as well as individual farms, reach their next level.

Committed to your success

Your success is our success. We are always there to professionally support our clients, as leaders in their field, every step of the way.

Cropaia's Founder

Guy Sela
Plant nutrition and irrigation expert

Guy Sela is an agronomist by profession, and specializes in water, plant nutrition and digital agriculture. Guy has worked for the world’s leading agricultural companies and created SMART! Fertilizer Management, a leading digital-ag company, prior to starting his current venture – Cropaia.

Guy spent many years researching and experimenting ways to improve agricultural production and bringing progress to the agricultural industry. Guy honed his skills on commercial farming projects around the world and by working with thousands of growers and agronomists globally.

He has written over seventy different professional publications. His participation in conferences and symposiums has allowed him to share his knowledge, expertise as one of the leading plant nutrition experts in the world.


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