Practical agronomic support for better field decisions
Growers often need more than a general recommendation. They need someone who can interpret soil, water, tissue, irrigation, crop protection, and field data, then translate that information into a practical crop program or a clear technical decision.
Cropaia provides specialist agronomic consulting for specific crop questions, seasonal programs, fertilization plans, irrigation decisions, crop protection issues, water quality problems, and ag technology choices.
The work is led by Guy Sela, an agronomist with more than 25 years of experience across crop nutrition, irrigation, water treatment, crop protection, and agricultural technology.
When a program runs on assumptions nobody has checked
Fertilization rates, irrigation schedules, and spray programs are often set once and repeated season after season, adjusted only when something visibly goes wrong.
This creates predictable problems:
- Fertilizer programs based on outdated soil or water tests
- Irrigation scheduling that hasn’t adjusted for changing conditions
- Spray programs repeated without reviewing resistance risk
- No one auditing where input costs and crop performance actually stand
- Technology purchases made without an independent assessment of fit
Cropaia works at this level – identifying what’s actually happening in the field against what the data supports.
What We Cover
Practical agronomic support across crop nutrition, irrigation, crop protection, water treatment, and agricultural technology.
Crop Nutrition and Fertilization Programs
Fertilizer programs reviewed against actual soil, water, and tissue test results, then adjusted to match your crop, soil type, and growing conditions.
- ✓Soil, water, and tissue test interpretation
- ✓Fertilizer and nutrient program adjustments
- ✓Fertigation scheduling
Irrigation Scheduling and Technology
Irrigation systems, water quality, and scheduling assessed for efficiency, with changes aimed at reducing waste without putting yield at risk.
- ✓Water quality interpretation
- ✓Irrigation scheduling and system design review
- ✓Support across drip, sprinkler, and other methods
Crop Protection Strategies
Pest and disease management built on an integrated approach, balancing chemical, biological, and cultural controls.
- ✓Pest and disease identification and prevention
- ✓Spray schedule development and IPM design
- ✓Resistance management guidance
Water Treatment
When irrigation water quality is limiting results, we assess the source and recommend the right treatment approach to bring it up to standard.
- ✓Surface and well water assessment
- ✓Filtration, pre-treatment, and disinfection
- ✓RO system design and operation review
Agricultural Technology Decisions
An independent review of the digital and precision agriculture tools available to you, so adoption decisions are based on what actually fits your operation.
- ✓Precision agriculture tool evaluation
- ✓Sensor and monitoring system review
- ✓Technology adoption roadmap
Ways To Work With Cropaia
Choose the level of support that fits the decision you need to make – from a quick fertilization program to full consulting support.
Online agronomy consulting
Remote consulting for growers and agribusiness teams that need technical review, second opinion, program development, or ongoing advisory support.
Farm visits and field assessment
On-site consulting available globally for farms and agribusinesses that need field visits, diagnosis, training, program development, or technical support across multiple sites.
Quick fertilization program – $100
Pay online, send your crop and field information, and receive a practical fertilization program based on the data provided.
- Crop and planting date
- Soil test and water test, if available
- Irrigation method
- Target yield
- Available fertilizers
Who This Service Is For
Cropaia works with growers and agronomists who want an outside, science-based review of their crop program.
Individual Farms
Growers who want an independent, outside review of their fertilization, irrigation, and crop protection program, without hiring a full-time agronomist.
Smaller Agribusinesses
Operations managing multiple fields or sites that need a consistent agronomic standard applied across all of them.
Agronomists Already On Staff
In-house agronomists who want a second opinion, specialist input on a specific issue, or support during a difficult season.
Growers Adopting New Technology
Operations evaluating precision agriculture tools or digital systems who want an independent assessment before committing.
In The Field
Why Cropaia
What makes Cropaia different from a generalist agronomy consultant.
25+ years across crops and growing systems
Field and advisory experience across a wide range of crops, climates, and production systems – not a single-crop specialist applying one playbook everywhere.
The full agronomic picture
Nutrition, irrigation, crop protection, water treatment, and technology – and how they interact. Most consultants work in one discipline; we connect the ones usually handled separately.
Recommendations come from your field
Every recommendation is checked against your actual soil, water, and tissue data – not a standard program applied regardless of conditions.
You work directly with the agronomist
Every engagement is handled personally by Guy Sela. There is no handoff to a junior team after the first call.
Guy Sela – Founder & Lead Agronomist, Cropaia
Guy Sela is an agronomist and agricultural technology entrepreneur with more than 25 years of experience across crop nutrition, irrigation, water treatment, crop protection, and digital agriculture. He works with growers, agribusinesses, and agricultural organizations globally, combining field agronomy with soil, water, and crop data interpretation, practical program development, and technology evaluation.
All consulting engagements are handled personally by Guy, from the first call through the technical review and final recommendations. There is no handoff to a junior consultant after the first discussion.
Tell us what you’re working on
Use the introductory call to explain your crop, location, current challenge, and available data. From there, we can determine whether Cropaia can help and what level of support makes sense.